German precision from the Baurecht family since 1985
Artdeco was founded in Munich in 1985 by Helmut Baurecht, with a clear vision: premium makeup should be accessible to more people, without compromising on quality. The company is still family owned. Since 2012 his son Matthias Baurecht has also held a share in ARTDECO cosmetic GmbH, and that continuity shows in how the brand keeps pursuing its original idea of reliable performance at a price that feels fair.
Today Artdeco is the unrestricted market leader in specialty retail in Germany and reaches women in around 70 countries, from perfumeries and beauty salons to leading department stores. Manufacturing still takes place in Karlsfeld just outside Munich, under the same strict European quality and safety standards that have shaped the brand since day one. That German engineering mindset shows in how every formula is tested, refined, and dermatologically checked before it reaches the shelf, an approach that has made Artdeco one of the most respected names in professional makeup in Europe.
Artdeco Plumping Lip Fluid #35 Juicy Berry – a lip fluid built for volume and shine
Artdeco Plumping Lip Fluid #35 Juicy Berry is the product we at SKNLÛX chose to introduce Artdeco through, and it shows exactly what the brand stands for. A single swipe delivers color, shine, and a visible plumping effect in one motion, in a saturated berry shade that works just as well as a standalone statement as it does layered over your favorite lipstick.
Behind the effect is capsicum frutescens, an extract from chili pepper known to temporarily stimulate microcirculation at the surface of the lips. That ingredient is what causes the characteristic tingling sensation on application, the body's own response to the gentle warming effect, which contributes to the feeling of fuller lips. Jojoba oil is included to condition and soften, while finely milled mica gives the mirror-shine, light-reflecting finish that defines the Juicy Berry shade.
The texture is fluid but never runny. It glides on evenly with the built-in applicator and never sets into a sticky film, leaving instead a flexible, lustrous coat that moves with your lips all day without ever feeling heavy or stiff.
How to use it
- Apply directly to clean lips with the built-in applicator, working from the center outward for an even, controlled result. One layer gives a natural glow, while two layers build a more pronounced plumping effect.
- Wear it alone for a glossy finish with a clear plumping effect, ideal when you want to keep the rest of your makeup simple but still want lips that make a statement. The color carries itself without needing anything else.
- Layer it over your everyday lipstick for extra depth, shine, and fullness. It extends that just-applied feeling throughout the day without changing your base color underneath.
- Keep it in your bag for a quick midday refresh. One new swipe restores both the shine and that tingling, refreshed feeling in a matter of seconds.
Who the Juicy Berry shade suits
Artdeco Plumping Lip Fluid #35 Juicy Berry is formulated for all skin types and feels just as natural in a quick everyday routine as it does in a more polished evening look. The saturated berry tone makes it a bold, feminine color choice for anyone who wants to stand out without building a full lip routine, but it works equally well as a subtle top coat for anyone who already has a go-to lipstick and simply wants to bring it to life.
For anyone short on time but with high expectations, the fluid is an efficient all-in-one choice. Color, shine, and volume are delivered in a single motion without compromising on finish, and because the effect builds layer by layer, you decide whether the result stays a subtle glow or grows into a more defined lip look.
Animal testing, quality, and what Artdeco actually promises
Artdeco has been cruelty-free since it was founded in 1985. The brand does not test its products on animals and requires the same confirmation from its suppliers, a promise that has been part of the company since day one rather than something adopted as a trend. Every product also undergoes dermatological testing to confirm skin compatibility before it reaches the market.
It is worth knowing that Artdeco does not have a fully vegan product line. Several products, including color cosmetics with mineral pigments, can contain ingredients whose origin varies between suppliers. If vegan status matters to you, we recommend always checking the ingredient list of the specific product. The cruelty-free promise, on the other hand, is well documented and has been part of the brand's identity since it started.
A deliberate first edit at SKNLÛX
We started with a single product on purpose. Artdeco Plumping Lip Fluid #35 Juicy Berry sums up exactly the combination of German reliability and a luxurious feel that has made the Baurecht family's brand one of Europe's most established names in color cosmetics, and it is that feeling we want you to meet in your very first encounter with Artdeco at SKNLÛX.
