Founded in France in 1935 by Armand Petitjean, Lancôme has become a symbol of French luxury in skincare, perfume, and makeup. The brand combines scientific innovation with elegance and is known for products such as Advanced Génifique and Hypnôse Mascara. Lancôme combines research with sophisticated aesthetics, focusing on radiance, comfort, and visible results.

Lancôme feels like radiant refinement. Soft and confident beauty where the skin achieves a clear glow, and every detail carries a sense of Parisian elegance.

Founded in 2016 in South Korea, rom&nd has quickly become one of K-beauty's most trend-setting makeup brands. The brand develops modern color collections focusing on shade depth, layering, and a natural yet expressive finish. rom&nd is particularly known for its lip products and eyeshadows with soft textures and long-lasting wear, designed to enhance rather than conceal.

rom&nd feels like subtle creativity. Colors that blend into the skin, build up in layers, and provide a soft yet confident look that feels both playful and thoughtful.

Founded in Tokyo in 1872, Shiseido is one of the world's oldest and most influential beauty companies. The brand combines Japanese aesthetics with scientific research to develop skincare and makeup with a focus on innovation, balance, and the long-term vitality of the skin. Shiseido is known for advanced formulations and a philosophy where beauty is seen as a harmony between body, mind, and skin.

Shiseido feels like controlled elegance. Precise and balanced, it gives the skin strength, radiance, and a clarity that radiates modern Japanese refinement.

TIRTIR was founded in Seoul in 2015 and quickly became known for its skincare-based makeup and glow products. The brand combines nourishing ingredients with high-performance formulations and gained global attention through its cushion foundation, which provides even coverage with a glow. TIRTIR focuses on creating clear and hydrated skin through products that balance care and finish.

TIRTIR feels like modern radiance. Fresh and confident skin with a clear glow that looks natural but feels deliberate and controlled.

The brand was launched in the USA in 1968 as one of the first major brands focusing on dermatologically developed skincare. Created by Estée Lauder Companies in collaboration with Carol Phillips and Dr. Norman Orentreich, the brand was built on the idea that skin can be improved through the right routines. Clinique became known for its allergy-tested, fragrance-free formulations and its iconic three-step routine.

An expression of pure clarity. Methodical and reliable skincare where comfort, balance, and consistency are central to long-term results.

Founded in South Korea in 2006, Peripera is a playful and trend-driven makeup brand known for its colorful, long-lasting lip products. The brand has become iconic for its tint formulas, which deliver intense color with a lightweight feel and modern finish. Peripera combines youthful aesthetics with high pigmentation, developing products that are both expressive and easy to use.

Peripera feels like creative energy. Lively, colorful and confident makeup that allows every smile to have its own signature.

Joseph & Estée Lauder founded the brand in 1946 in New York. What began with a small collection of skincare products grew into one of the world's most iconic prestige brands. With a focus on advanced skincare and elegant makeup, the brand has maintained a clear signature: polished, sophisticated, and designed to enhance the skin's natural radiance.

Estée Lauder feels like classic glamour. A quiet ritual where each application conveys strength, softness, and an aura that lingers on the skin.

The brand was founded in Paris in 1946 by Christian Dior and quickly became a symbol of French luxury, elegance, and modern femininity. From the iconic New Look silhouette, the house grew into a universe of couture, beauty, and fragrance, where every detail is characterized by precision and vision.

Dior Beauty carries the same DNA with luxurious textures, iconic colors, and effortless glamour. It is beauty with stage lights in its eyes and a Parisian soul in its heart, where every look feels thoughtful, seductive, and magnificent without trying too hard.