IT Cosmetics was founded in 2008 in the USA by Jamie Kern Lima in collaboration with plastic surgeons and dermatologists. The brand was created to combine makeup and skincare in products that both cover and treat, with a focus on skin-friendly ingredients and clinically inspired formulations. IT Cosmetics is known for its CC Cream and Bye Bye Under Eye, developed to deliver results without a heavy feel.
IT Cosmetics feels like confident comfort. Covering yet soft, nourishing yet effective, giving the skin an even texture and natural radiance.

