Wonder Releaf, the centella line that put Purito SEOUL on the map
Purito SEOUL was founded in South Korea in 2017 and had its real breakthrough with a centella asiatica line originally called Centella Green, now known as Wonder Releaf. Interest in centella asiatica was at its peak in South Korea at the time, and Purito SEOUL built an entire line around the plant's ability to calm redness, sensitivity and imbalance, without long ingredient lists or unnecessary additives. That simple promise quickly became the brand's signature.
Four of the five products available belong to the Wonder Releaf line: Wonder Releaf BB Cream SPF30, Wonder Releaf Centella Daily Sun Lotion, Wonder Releaf Centella Toner Unscented and Wonder Releaf Centella Serum. All four share centella asiatica as their common core, alongside supporting ingredients such as niacinamide, hyaluronic acid, allantoin and panthenol. The combination is meant to strengthen the skin barrier while calming the skin, making the line a natural fit for skin that easily turns red, stressed or unbalanced from weather, heat or other skincare products.
The brand describes its own work through five guiding principles: exploring Korean ingredients, a pleasant sensorial experience, simple formulas, listening to its community, and working as eco-consciously as possible. It's that combination, more than any single trending ingredient, that explains why Wonder Releaf still sets the direction for new products.
Sun protection in two forms, SPF30 and SPF50+ PA++++
The range covers sun protection in two different ways depending on which step of the routine is involved, and both products are built around centella asiatica to keep the skin calm despite the UV exposure they protect against.
- Wonder Releaf BB Cream SPF30 evens out skin tone with light to medium coverage while protecting against daily UV exposure with SPF30. The formula is enriched with ceramides, hyaluronic acid, licorice root extract and peptides, making it a practical final step for anyone who wants to combine makeup and sun protection in a single move without compromising on skincare.
- Wonder Releaf Centella Daily Sun Lotion offers a higher level of protection with SPF50+ PA++++ in a lightweight, fast-absorbing formula with no white cast. It contains beta-glucan, ceramides, phytosphingosine, fermented probiotics, rice extract and squalane, and is designed to be worn daily both under makeup and directly on bare skin, all year round.
PA++++ marks the highest level of UVA protection on the Japanese scale, which makes Wonder Releaf Centella Daily Sun Lotion a sunscreen that covers both UVB and UVA broadly. Both products are recommended as the last step in the routine and should be applied generously to achieve the intended protection.
A daily routine for sensitive and reactive skin
Beyond the sunscreens, the range offers a simple three-step routine for skin that needs calming and hydration, intended to be used in sequence after cleansing.
- Wonder Releaf Centella Toner Unscented is used right after cleansing, helps balance the skin's pH and prepares the skin for serum and cream. It is fragrance-free and contains centella asiatica, allantoin, hyaluronic acid, panthenol and portulaca for a soft, hydrated feel without irritating sensitive skin.
- Wonder Releaf Centella Serum follows the toner with a silky formula that strengthens the skin barrier and reduces the feeling of dryness and stress in the skin, sharing supportive ingredients such as niacinamide, allantoin, ceramides and licorice root extract.
- Centella Unscented Eye Cream finishes the routine with targeted hydration for the delicate area around the eyes. It is also completely fragrance-free and shares several ingredients with the sun lotion, including beta-glucan, ceramides, phytosphingosine and squalane, making it gentle enough for daily use.
All three products share the same fragrance-free profile and are formulated to be combined without overloading the skin barrier. The order of toner, serum and eye cream follows the classic structure of a Korean skincare routine, where each layer is applied thinly and allowed to absorb before the next step goes on.
Clean skincare without unnecessary additives
The name Purito comes from the Korean word for purification together with the character for earth, a combination that sums up the brand's founding idea of honest skincare with its roots still in Korean soil. In 2023 the brand refreshed its identity as Purito SEOUL, with a clearer focus on Seoul's blend of modern skincare science and Korean wellness culture.
The formulas stay free from parabens, harsh sulfates and synthetic fragrance, and the entire brand is vegan and never tested on animals. Manufacturing takes place in South Korea, and every formula is kept deliberately simple rather than built around long lists of competing active ingredients. Environmental responsibility also factors into development, in line with the brand's own commitment to working as eco-consciously as possible throughout the chain.
Centella asiatica runs like a common thread through the entire range, from sunscreens to eye cream, making it easy to build a coherent routine for skin that needs a little extra calm and support, day after day. Whether the routine starts with the toner, the serum or one of the sunscreens, the next product in the range speaks the same language.
