dear Klairs is a South Korean skincare brand founded in 2010 in Seoul, known for mild, minimalist skincare for sensitive skin. The brand is cruelty-free and avoids alcohol, artificial colorants and irritating fragrances.

Is dear Klairs good for sensitive skin?

Yes, dear Klairs is especially known for and loved by those with sensitive, reactive or stressed skin. The products are designed to strengthen the skin barrier and minimize the risk of irritation.

What is dear Klairs Supple Preparation Facial Toner?

Supple Preparation Facial Toner is one of dear Klairs' most loved products, designed to prepare the skin for the rest of your routine by delivering moisture and creating a soft surface for the products that follow. The lightweight, hydrating formula helps skin feel softer and more comfortable without leaving a sticky feeling. The toner comes in a generous 180 ml bottle and can be applied with a cotton pad or directly with your hands.

Which dear Klairs cleanser should I choose?

Gentle Black Facial Cleanser suits a mild, gentle cleanse, while Rich Moist Foaming Cleanser gives a richer, more hydrating feel for skin that needs a little extra moisture during the cleansing step. Gentle Black has a creamy, low-foaming texture that cleanses deeply without leaving skin feeling tight, while Rich Moist Foaming Cleanser is built on amino-acid-based cleansing ingredients and a soft foam texture. Both options are designed to preserve the skin's natural moisture balance during cleansing.

Is dear Klairs cruelty-free?

Yes, dear Klairs is cruelty free across the entire range, in line with the brand's overall philosophy of transparent and responsible skincare. The brand never tests on animals at any stage of product development, while also avoiding unnecessary additives such as alcohol and strong fragrances. This stance goes hand in hand with dear Klairs' focus on gentle formulas for sensitive skin.

dear Klairs

Q: What is dear Klairs Supple Preparation Facial Toner?

Supple Preparation Facial Toner is one of dear Klairs&#39; most loved products, designed to prepare the skin for the rest of your routine by delivering moisture and creating a soft surface for the products that follow. The lightweight, hydrating formula helps skin feel softer and more comfortable without leaving a sticky feeling. The toner comes in a generous 180 ml bottle and can be applied with a cotton pad or directly with your hands.

Gentle skincare for sensitive skin

dear Klairs was founded in Seoul in 2010 on a simple promise: skincare should be able to be both mild and truly effective, never a compromise between the two. The brand works with carefully selected, minimalist formulas free from unnecessary additives, is cruelty free, and has become one of the most trusted names in calming Korean skincare for sensitive and reactive skin.

By combining few but powerful ingredients, dear Klairs builds a routine that is easy to follow and gentle enough for daily use, whatever your skin type. A healthy skin barrier is the foundation of all skincare, and that is exactly what every formula is designed to strengthen.

dear Klairs: Korean skincare for sensitive skin built on Simple but Enough

dear Klairs was founded in Seoul in 2010 by Wishcompany, with Ryan Soungho Park as the driving force behind the idea of skincare that actually works for skin that reacts easily. The brand built its identity early on around the motto Simple but Enough: the belief that a product only needs to contain what genuinely helps, nothing more and nothing less. Rather than chasing trends, dear Klairs has stuck with formulas that keep working year after year, which is one reason several products in the range have become repeat favourites far beyond South Korea.

The products are free from alcohol, artificial dyes, and unnecessary additives, and every formula is designed to strengthen the skin barrier rather than burden it. That restrained approach to ingredients makes dear Klairs a reliable choice for anyone who wants to build a routine without filling the shelf with products that compete against each other.

Cleansing from dear Klairs: two ways to cleanse sensitive skin

Gentle Black Facial Cleanser is a creamy, low-foaming cleanser with black plant extracts and mild surfactants, formulated to clean the skin without disrupting its natural protection. It works well as a gentle first or only cleansing step for skin that tends to feel tight or irritated after regular foaming washes.

Rich Moist Foaming Cleanser is instead built on an amino-acid based formula that creates a soft foam while helping the skin hold on to its moisture balance during washing. It is especially popular with dry and dehydrated skin that wants the sensation of a foaming cleanser without the tight, stripped feeling afterwards, and it works equally well morning and night.

Toner and cream: Supple Preparation Facial Toner and Midnight Blue Calming Cream

Supple Preparation Facial Toner preps the skin for the rest of the routine by delivering moisture and creating a soft surface that helps the following products absorb better. The toner is one of dear Klairs' most loved products and suits skin that often feels dry, tight, or unbalanced after cleansing.

Midnight Blue Calming Cream gets its distinctive blue colour from guaiazulene, an ingredient that works alongside centella asiatica to reduce redness and calm irritated skin. The cream can be used as a spot treatment on areas that feel especially reactive, or applied in a thin layer over the whole face as the last step of the routine, leaving skin soft without feeling heavy.

Building a skincare routine with dear Klairs

A complete routine with dear Klairs can look like this, though every product also works well on its own depending on what the skin needs that day:

Cleanse: Choose Gentle Black Facial Cleanser for a mild, low-foaming cleanse that suits most skin types, or Rich Moist Foaming Cleanser when the skin feels dry and needs extra moisture already at the cleansing step. Both are gentle enough for daily use, morning and night.
Tone: Apply Supple Preparation Facial Toner straight after cleansing to rehydrate the skin and build a soft base for the next step. Pat the product in with your palms rather than rubbing, which lowers the risk of irritation.
Cream: Finish with Midnight Blue Calming Cream to calm redness and support the skin barrier, particularly in the evening when the skin can work undisturbed overnight. During a flare-up, the cream can also be used as a spot treatment right on the area that needs extra care.

The routine is deliberately simple to follow, in keeping with dear Klairs' idea that effective skincare doesn't need more steps than necessary.

Which dear Klairs product suits your skin?

Depending on what your skin needs right now, you can also pick individual products from the range:

Sensitive and reactive skin: Midnight Blue Calming Cream paired with Supple Preparation Facial Toner gives a calming base that both prevents and eases irritation. The combination works well for skin that reacts to new products or to changes in the weather.
Dry skin: Rich Moist Foaming Cleanser together with Supple Preparation Facial Toner holds on to moisture from the cleansing step onward. That means the skin doesn't need to compensate later in the routine for an overly stripping wash.
A mild everyday cleanser: Gentle Black Facial Cleanser suits most skin types as a daily first choice. It cleanses thoroughly enough without feeling too harsh for skin that otherwise tolerates most products.
Redness and visible irritation: Midnight Blue Calming Cream is formulated specifically to ease redness thanks to guaiazulene and centella asiatica. Apply it wherever the skin is most reactive, ideally as the last step before bed.

Several of the products can of course be combined freely, the list above is simply a starting point to adapt to how the skin feels at any given moment.

Vegan skincare without animal testing: dear Klairs' sustainability work

dear Klairs has been cruelty-free since it was founded in 2010 and takes a clear stance against animal testing at every stage, a core part of the brand's philosophy rather than an afterthought. Beyond that commitment, the range is vegan-certified both through PETA and through the Korea Agency of Vegan Certification and Services, two independent certifications that carry more weight than an undocumented vegan claim.

The certifications mean the ingredients are verified to be plant-derived and that production has been reviewed by a third party, not just that the brand describes itself as vegan. That makes dear Klairs a relevant choice for anyone actively avoiding animal-tested or animal-derived skincare, without having to compromise on performance.

Why skincare enthusiasts trust dear Klairs

dear Klairs is sold in roughly 60 countries today and counts as one of the most sought-after K-beauty brands internationally, a result of formulas that deliver rather than marketing that overpromises. The brand has also been honoured with the Glow Pick award several years running, a sign that both consumers and industry insiders keep trusting the quality.

At SKNLÛX you'll find a carefully curated selection from dear Klairs: Gentle Black Facial Cleanser, Rich Moist Foaming Cleanser, Supple Preparation Facial Toner, and Midnight Blue Calming Cream, for anyone who wants to build a calming routine without unnecessary additives, whether your skin is sensitive, reactive, or simply needs a little extra care.

Frequently Asked Questions about dear Klairs

dear Klairs is a South Korean skincare brand founded in 2010 in Seoul, known for mild, minimalist skincare for sensitive skin. The brand is cruelty-free and avoids alcohol, artificial colorants and irritating fragrances.
Yes, dear Klairs is especially known for and loved by those with sensitive, reactive or stressed skin. The products are designed to strengthen the skin barrier and minimize the risk of irritation.
Supple Preparation Facial Toner is one of dear Klairs' most loved products, designed to prepare the skin for the rest of your routine by delivering moisture and creating a soft surface for the products that follow. The lightweight, hydrating formula helps skin feel softer and more comfortable without leaving a sticky feeling. The toner comes in a generous 180 ml bottle and can be applied with a cotton pad or directly with your hands.
Gentle Black Facial Cleanser suits a mild, gentle cleanse, while Rich Moist Foaming Cleanser gives a richer, more hydrating feel for skin that needs a little extra moisture during the cleansing step. Gentle Black has a creamy, low-foaming texture that cleanses deeply without leaving skin feeling tight, while Rich Moist Foaming Cleanser is built on amino-acid-based cleansing ingredients and a soft foam texture. Both options are designed to preserve the skin's natural moisture balance during cleansing.
Yes, dear Klairs is cruelty free across the entire range, in line with the brand's overall philosophy of transparent and responsible skincare. The brand never tests on animals at any stage of product development, while also avoiding unnecessary additives such as alcohol and strong fragrances. This stance goes hand in hand with dear Klairs' focus on gentle formulas for sensitive skin.